Peep Glasses
September, 2020
This project is a response to a branding brief created by BriefBox.
Peep Glasses is an up and coming glasses brand based in Brighton, UK which prides itself on promoting diversity and uniqueness through wacky frames and colours to suit everyone. The company's brief expressed a desire for their brand to be bold, fun and represent summer, positivity, and self love.
I chose a decidedly plain font to create the logo for Peep as I wanted it to act as a point of clarity for the brand, just as glasses act to provide clarity to their user (this effect is most evident on the towel mockups pictured further down the page). Peep's association with summer and positivity really comes to life in the brand's colour palette and pattern. A wavy design acts as a second asset for the brand and is filled with shades of the ocean and a sunset.
Peep is a practice brief from Briefbox :)
